Oakville, February 2, 2009: Canadian success story, Extreme Pita opened its newest location in Oakville today near Dorval and the QEW.
The Mississauga company is on a mission to provide the freshest, best tasting options to cure the common fast food problem. Their answer is Extreme Pita.
Since starting in 1997, the company has not looked back. They have brought a long term vision to the business and channeled profits into new stores, many franchised. Extreme Pita has now grown to more than 200 franchises in Canada and 25 in the United States.
The success of Extreme Pita over such competitors as Subway and Quizno’s is based on three critical differences. First the pita, which is baked to the company’s exacting specifications. Second, meats and vegetables are sautéed on a grill without using cooking oil. Third is we offer less bread and more fillings, a much healthier approach. No processed meats or cheese are used either. Most sauces are low in fat. As a further example of responsible service to customers, Extreme Pita was a leader in prominently posting nutritional information in the restaurant allowing customers to make an educated choice before ordering their desired menu items.
“We are all fighting for share of stomach,” says Extreme Brandz President & CEO Alex Rechichi. “Today society is always on the go. Our promise to our customers is to offer a wide range of portable, great tasting, healthy food. We offer choice from our most popular Grilled Chicken Pita, Flat Baked Pitas (like a thin crust pizza), to a variety of freshly made salads, soups, sides and appetizers.”
“We were pleased to spread the word about healthier quick serve foods in Oakville,” adds Oakville franchisees Gary and Semma Sodhi. “People may say we are brave to open a new business in tough economic times. But we are confident because we are offering a proven successful, great tasting menu to our customers.”
“Customers don’t want to bulk up on bread and greasy food. Extreme Pita offers an easy portable option,” says Rechichi. “Our franchisees feel great offering healthier alternatives. Today’s consumers are demanding more than subs, burgers and fries.”
For more information contact:
Gary or Semma Sodhi
Extreme Pita Franchisee
905-842-PITA (7482)
Alex Rechichi
President & CEO
Extreme Brandz
1 (888) 729-7482