In The News

Extreme Pita at Clarkson Crossing Reopens After Nearly Two-Month Absence

June 3rd, 2010

Renovated Restaurant Meets Consumer Demand for Fresh, Healthy Foods;

Celebrates Opening with Half-Priced Pitas June 4-5


MISSISSAUGA, Ontario Continuing to set a new bar in convenient, healthy dining, Extreme Pita announces the re-opening of its restaurant at Clarkson Crossing in Mississauga.


The 1,200 square-foot company-owned restaurant with a seating capacity of 26 has been completely remodeled incorporating the interior design elements of the Extreme Pita prototype design. That means new tables, a more contemporary color scheme, expanded kitchen area and addition of Purblendz, a clip on concept serving all natural, pure fruit smoothies.


The newly renovated restaurant will also serve as a corporate training store for new franchisees from across Canada and the United States.


“Based on customer demand, we’re extremely excited about reopening the Clarkson Crossing location and continuing to offer Extreme Pita’s fresh and healthy menu to our customers,” said Alex Rechichi, Co-Founder and President of Extreme Pita. “We want the Extreme Pita experience to awaken all the senses and our new store design is a reflection of the healthy, energetic lifestyle we cater to.”


Extreme Pita will be hosting a grand opening event June 4-5, offering half priced pitas throughout both days and free pitas for one year to the first 25 customers on Friday. Former Toronto Argonaut football players will be on hand Friday and Saturday to celebrate the grand reopening. Members of the 2010 Argos cheerleaders will also be in attendance on both days.


Encouraging the important role of philanthropy and its impact on the community, Extreme Pita will be donating $500 to the Children’s Wish Foundation. Since partnering with the national charity nearly 12 months ago, Extreme Pita’s parent company, Extreme Brandz, has donated more than $6,000 toward providing children living with high-risk, life threatening illnesses the opportunity to realize their most heartfelt wishes.


Positioned in a niche between monster fast food outlets and fast casual dining environments, Extreme Pita continues to offer increasingly busy consumers convenience and value with its large selection of fresh and nutritious pita sandwiches assembled from the freshest ingredients.


Unlike traditional fast food restaurants and sub shops, Extreme Pita does not offer foot-long loaves of bread with just the typical options for filling. Instead, they offer a 2,000-year-old traditional bread staple – the pita – and feature a “no rules” menu that customizes every rolled pita to suit the individual tastes of its health conscious customers. Only offering non-processed cheeses, meats, vegetables and sauces, all pitas are served fresh or sautéed in water, not oil, right in front of the customer.

About Extreme Pita

Extreme Pita was co-founded by Alex and Mark Rechichi in 1997. Their desire was to provide a product that would compete against traditional fast food concepts. Right from the start their idea was simple – sell fresh and healthy food. After a great deal of research and experimenting, Extreme Pita became the answer to this quest. Today the company boasts nearly 300 locations in North America and is experiencing a double digit growth rate. For more information on Extreme Pita, visit


About Purblendz

Offering “All Natural - Pure Smoothies”, Extreme Brandz launched its newest concept, Purblendz, in May 2009, having already opened six locations throughout Canada and the United States as a clip-on to Extreme Pita locations. Company plans call for opening stand-alone locations as Kiosk’s and in-line stores in 2010. The Purblendz menu will change in 2010 to include new smoothes categories under Green Smoothies and Elixirs Smoothies.  For more information, visit


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