The Pita Professionals


The key to Extreme Pita’s ongoing success has been its people. Co-founders and owners Alex and Mark Rechichi have added an energetic, seasoned group of food service professionals. With over 275 locations across Canada and the U.S. and plans for extensive expansion in North America and International over the next several years, this team is a crucial component to Extreme Pita’s success.

In 2011, Extreme Brandz won the 2011 Company of the Year Pinnacle award and was ranked on Entrepreneur Magazine’s list of top restaurant franchises.

We believe all of this is due to one fundamental belief:
“Think like a guest; deliver outstanding food, value, and work closely with our partners.”

The people behind our growing success story:

Mark Cunningham
Brand Vice President Extreme Pita & Global Business Development Extreme Brandz

Mark joined Extreme Brandz in October 2009 as Executive Vice President of International Operations and Business Development Extreme Brandz. Mark oversees the activities and direction of Operations, Training, Marketing, Purchasing and Design & Construction departments. Mark has over 25 years of experience in the QSR industry and has worked for strong and successful brands such as McDonalds Restaurants of Canada and the Second Cup Coffee Company. While Vice President of International Operations and Business Development at Second Cup he opened their first International café in Dubai and grew the international portfolio to 11 countries in five years.

Erica Gale
Director of Marketing

Erica joined Extreme Brandz in April 2014. She is responsible for steering Extreme Pita’s brand strategy including the development and execution of advertising, promotions, local restaurant marketing, and menu development. Erica is a seasoned food service professional with over 19 years of experience in QSR and FSR in various operations, training and marketing roles. From 2012 to 2014, she worked with Bento Sushi as VP of Marketing & Quality Assurance. From 2009 to 2012 she worked with Threecaf Brands Canada a division of Groupe Le Duff as Senior Director of Marketing for their Canadian bakery and coffee brands. 

Lisa Alexander
Director of Learning and People Development

Lisa has been our Director of Learning and People Development since 2012. From 2007 to 2012, Lisa worked with Prime Restaurants with responsibility for the Learning & Development function for all brands. From 1996-2003 and from 2004-2007 for Cara Operations in a variety of marketing, training and HR roles including responsibility for the corporate succession process and the operational training for Cara’s five restaurant brands. Between 2003 and 2004, she coached with the Canadian national and Olympic team. 

Ron Simard
National Director of Operations

Ron joined Extreme Pita in January 2010 as Business Development Consultant. In March 2011, Ron was promoted to National Director of Operations. From January 2009 until December 2009, Ron was an Independent Business Consultant. From March 2002 to March 2009, Ron was a District Manager and Food Safety Instructor with The TDL Group (Tim Horton’s). From February 1996 to March 2002, Ron held various positions at Country Style Food Services, including Regional Marketing Manager, District Manager, and Manager of Information Systems. From 1990 until 1996, Ron was a multi-unit Manager with Taco Bell opening up locations through Eastern Ontario.