Executive Team

The key to Extreme Pita’s ongoing success has been its people. Co-Founder’s and owner Alex and Mark Rechichi have added an energetic, seasoned group of managers and now, Extreme Pita is a Popular Pita, with over 225 locations across Canada and the U.S. with plans for Extreme Expansion throughout the next several years. We believe this is due to one fundamental belief:

“Think like a customer, deliver outstanding food value and work closely with our partners.”

Meet the people behind our Pita Personality:

Alex Rechichi

President & CEO
Alex Rechichi is President and Co Founder of Extreme Pita, with over 225 franchised restaurants across North America and looking to expand internationally. Alex is a graduate of Queen’s University with more than 14 years experience in the QSR industry. In 1997 he left a successful sales and marketing career to fulfill a dream to build a uniquely successful food retail organization –Extreme Pita was the answer to that quest.

Alex was awarded the Caldwell Partners Prestigious Top 40 under 40 award in 2008, the Foodservice and Hospitality’s Entrepreneur of The Year in 2006 and Extreme Pita has been recognized as one of the top 110 leading global Franchises by Entrepreneur Magazine. Today, Alex’s focus is on the strategic development of the Extreme Pita organization and he oversees International Development.

Mark Rechichi

CA, CFA, Vice President & Chief Financial Officer Co-Founder
No kidding, these brothers were born to run a successful business, that is! Mark holds a Bachelor of Commerce (Honors) degree from Queen’s University, with a concentration in accounting and finance. He also holds the Chartered Accountant (CA) and a Chartered Financial Analyst (CFA) designations. Mark worked at Price Waterhouse, in Toronto, Ontario in the Business Advisory Group. He then joined Merrill Lynch where he worked in the Treasury and Finance Group in Toronto for two years and in the Equity Marketing Group for one year before he joined Extreme Pita full time in 2001.

Sean Black

V.P. of Real Estate & Franchise Development
Sean supports our regional offices in the selection of future Extreme Pita Franchisees and locations across Canada and the United States. Sean is also involved in franchise development primarily in the United States and the provinces of Ontario, Manitoba and Saskatchewan. He started out with Extreme Pita as the second franchisee in the chain and has grown with the company to become a shareholder of Extreme Pita.


Mark Cunningham

Brand Vice President Extreme Pita & Business Development Extreme Brandz
Mark joined Extreme Brandz in October 2009 as Executive Vice President of International Operations and Business Development Extreme Brandz.. Mark oversees the activities, and is responsible for the direction of Operations, Training, Marketing, Purchasing and Design & Construction departments. Mark has over 25 years of experience in the QSR industry and has worked for strong and successful brands such as McDonalds Restaurants of Canada and The Second Cup Coffee Company. While  Vice President of International Operations and Business Development at Second Cup he opened their first International cafe in Dubai and grew the international portfolio to 11 countries in five years.

Nancy J. Cogger

Director of Marketing
Nancy joined Extreme Brandz in March 2012 .She is responsible for the developing  marketing and brand strategy for Extreme Pita including the development and execution of advertising, promotions and local store marketing. Nancy is a seasoned foodservice marketing professional with over 12 years of experience in QSR and FSR. Prior to joining Extreme Pita Nancy was Vice President of Marketing for Baton Rouge, Chief Marketing Officer of Priszm Brands ( KFC, Pizza Hut, Taco Bell) and Vice President and General Manager of Arby’s International.

Ray Zandi

Brand Vice President Extreme Pita U.S.A.
Ray joined Extreme Pita in 2005 as an Area Developer for the Northern California market. He has played an integral role in the development of the brand in the United States utilizing his more than 20 years experience in the Sandwich Category with 2 of the category leaders. Ray is still involved in the Area Development partnership for Northern California and in 2008 he became V.P. of Business Development for the United States overseeing real estate selection, franchise sales and brand development in the United States.