14658 S. LaGrange Rd.

Orland Park

A Grand Opening Event will be held on Sept 17th and 18th, featuring half price pitas all day!  The first 25 customers on Sept 17th will receive FREE pitas for a year!

3402 Technological Ave #112

Orlando, Florida

A grand opening event was held on July 23rd and July 24th, featuring half price pitas all day!

Congratulations to Tom and his team on a successful Grand Opening event!

Extreme Pita

6900-46th Street

Olds, AB

A two day grand opening event will be held on Friday July 23rd and Saturday July 24th offering HALF PRICE PITAS all day!

MISSISSAUGA, ONTARIO–(Marketwire - June 17, 2010) - In the battle against high calorie, greasy foods, Extreme Pita moves to the frontline with a mission to feed the men and women of the United States Armed Forces.

The Canadian franchisor recently opened the first of two restaurants slated at the Marine Corps Air Ground Combat Center in Twentynine Palms, California, home to one of the military branch’s largest regiments. With approximately 30,000 residents on base, Extreme Pita is geared up to feed their need for fresh, healthy and convenient options.

Located at Desert Winds Golf Course on Marine Corps Air Ground Combat Center, the new restaurant is the Canadian franchisor’s first of two locations opening on base. The second restaurant is slated to open at the base’s Home Store Building in early August.

“As we continue to grow our brand in various markets across the United States, Canada and internationally, we are thrilled to open our very first military concept,” said Alex Rechichi, Co-Founder and CEO of Extreme Pita. “We look forward to providing our healthy options to the men and women serving in the United States Armed Forces.”

Positioned in a niche between monster fast food outlets and fast casual dining environments, Extreme Pita continues to offer increasingly busy Americans convenience and value with its large selection of fresh and nutritious pita sandwiches assembled from the freshest ingredients.

Unlike traditional fast food restaurants and sub shops, Extreme Pita does not offer foot-long loaves of bread with just the typical options for filling. Instead, they offer a 2,000-year-old traditional bread staple – the pita – and feature a “no rules” menu that customizes every rolled pita to suit the individual tastes of its health conscious customers. Only offering non-processed cheeses, meats, vegetables and sauces, all pitas are served fresh or sauteed in water, not oil, right in front of the customer.

To augment the market’s growth, Extreme Pita is seeking single- and multi-unit franchisees, as well as area developers, to develop the local Extreme Pita network. The average cost to open an Extreme Pita is between $200,000 and $270,000 with a franchise fee of $20,000.

For franchising opportunities, contact Sean Black at (888) 729-7482, ext. 14 or seanb@extremebrandz.com. For International franchising opportunities contact Mark Cunningham mcunningham@extremebrandz.com

About Extreme Pita

Extreme Pita was co-founded by Alex and Mark Rechichi in 1997. Their desire was to provide a product that would compete against traditional fast food concepts. Right from the start their idea was simple – sell fresh and healthy food. After a great deal of research and experimenting, Extreme Pita became the answer to this quest. Today the company boasts more than 235 locations in North America and is experiencing a double digit growth rate. For more information on Extreme Pita, visit www.extremepita.com.

Mississauga-based Extreme Pita will be celebrating the re-opening of its restaurant at Clarkson Crossing this weekend, offering half-priced pitas on Friday and Saturday and free pitas for one year to the first 25 customers on Friday.
Former Toronto Argonaut football players and members of the 2010 Argos cheerleaders will be on hand both days to celebrate the grand reopening.
Extreme Pita will also be donating $500 to the Children’s Wish Foundation. Since partnering with the national charity a year ago, Extreme Pita’s parent company, Extreme Brandz, has donated more than $6,000 toward providing children living with high-risk, life-threatening illnesses the opportunity to realize their most heartfelt wishes.
The 1,200 sq.-ft. restaurant now seats 26 and has been completely remodeled with new tables, a more contemporary color scheme, expanded kitchen area and the addition of Purblendz all natural, pure fruit smoothies.
The newly-renovated restaurant will also serve as a corporate training store for new franchisees from across Canada and the United States.

For original article click here

LAKE STEVENS — Jon and Bridgit Newmark were looking to add to their two successful franchise holdings here when opportunity knocked in the form of Extreme Pita.

Jon Newmark said they wanted a third shop of some kind within the limited geographic confines of the Lake Stevens area, but it didn’t make sense to open another Subway.

Extreme Pita’s concept of fresh, healthful food prepared as customers watch, much like in their Subway shops, piqued the Newmarks’ interest. They spent six months studying the operations of Washington’s only other Extreme Pita in Canyon Park before they signed to open their new 30-seat restaurant in Frontier Village at 621 Highway 9 NE.

Extreme Pita had a grand opening event on May 14 and 15, during which customers received half-price pitas all day. The first 25 customers in line received cards granting them free pitas for a year. Bridgit Newmark figures that’s a good investment and will generate new customers far beyond the 25 who get free pitas.

“Eating healthy is the wave of the future,” she said.

So far, the Newmarks say business has been steady. “I see all thumbs-up from customers,” Jon Newmark said.

Bridgit Newmark is surprised by the variety of customers who come through the door: lots of seniors who come after church on Sunday and lots of families with kids.

The Newmarks have lived in Lake Stevens for eight years and both have management backgrounds. Jon Newmark worked in upper management with Domino’s Pizza in the Denver area. Bridgit Newmark opened the first nine Blockbuster Video stores in the Seattle area.

Extreme Pita has 16 full-time and part-time employees. The Newmarks plan to train their Subway general manager in the operations at Extreme Pita.

The Newmarks’ restaurant represents the start of Extreme Pita’s expansion initiative, which calls for as many as 25 restaurants throughout Washington in the next five years.

“After years of tremendous success in our native Canada, we’re proud to have successfully crossed over into the United States and extremely excited about bringing our fresh and healthy pitas to Lake Stevens,” said Alex Rechichi, co-founder and president of Extreme Pita.

Featuring a “no rules” menu that customizes every rolled pita to suit each customer’s taste, Extreme Pita serves all pitas fresh or sauteed in water, not oil, as the customer watches. Sandwich options include tuna, steak and ham, and vegetarian options including falafel and hummus. Jon Newmark pointed to the segregated grill that separates meat and vegetarian items.

The Newmarks’ long-term goal is to create a management structure so they can focus on the big picture more as supervisors to keep their business ship running smoothly. That, and finding a balance between work and pleasure.

Jon Newmark said they’re not interested in expanding beyond the three stores they now have.

“We want to come across as the community’s ‘pita place,’ ” he said.

For original article, please click here.

Lake Stevens
Frontier Village
621 State Route 9 NE

A two day Grand Opening event will be held on Friday May 14th and Saturday May 15th, offering HALF PRICE PITAS all day! The first 25 customers on Friday May 14th will receive FREE PITAS for a year!

Surrey, BC
Date: April 9 and 10
Location: Peninsula Village Mall, 15355 24th Ave
Now featuring our newest brand: PurBlendz-Pure Fruit Smoothies
Offering: Half Price Pitas on April 9 and 10
First 25 customers on April 9 will receive FREE Pitas for a Year!

Second Event:
Mississauga, ON
Date: April 9 and 10
Location: 6550 Meadowvale Town Circle (Meadowvale Town Centre)
Offering: Half Price Pitas on April 9 and 10
First 25 customers on April 9 will receive FREE Pitas for a Year!

Richmond Hill, ON
Date: Friday March 26 & Saturday March 27
Location: 10755 Leslie St.
Offering: Half Price Pitas on March 26 and March 27

Portage, Winnipeg
Date: Friday March 26
Location: 491 Portage Ave
Offering: Half Price Pitas on March 26
First 25 customers will receive FREE Pitas for a Year!

Quarry Park, Calgary
Date: Friday March 26 & Saturday March 27
Location: 163 Quarry Park, Calgary
Offering: Half Price Pitas on March 26 and March 27
First 25 customers on March 26 will receive FREE Pitas for a Year!

Extreme Pita™ at Bay Adelaide Centre in the PATH is located at:

Bay Adelaide Centre
333 Bay Street
Concourse Level - Unit F7
Toronto Ontario
Tel: 416-214-2223

For franchise information please contact Sean Black at (905) 820-7887 ext. 14 or seanb@extremebrandz.com

School of Management and Education
4901 Evergreen Road, University Center, RM 1221
Dearborn, Michigan

For franchise information please contact Sean Black at (905) 820-7887 ext. 14 or seanb@extremebrandz.com

Extreme Pita is taking advantage of real estate opportunities which has accelerated its growth in the past two years, shooting from 17 to 32 U.S. units.  The Mississauga, Ontario based brand plans to open 30 restaurants here next year, said vice president of U.S. business development Ray Zandi.  A big factor in their expansion push is the recent availability of locations in one of Extreme’s most favored locales – university cafeterias, where coeds wolf down the chain’s $7 - $9, high-flavor-profile, pita wrapped creations.  “Millionaires are made in this economy,” Zandi said.  “Now’s the perfect time to turn this into a $1 billion success.”

Extreme Pita will be hosting a grand opening event January 29-30, during which time customers will receive half-priced pitas. In addition, the first 25 customers will receive free pitas for an entire year.

“We’re extremely excited about bringing Extreme Pita’s fresh and healthy menu to Charlotte,” said Tracy Olson, owner and operator of the new restaurant. “We look forward to feeding the local appetite and answering the call for healthful quick serve alternatives.”

Positioned in a niche between monster fast food outlets and fast casual dining environments, Extreme Pita offers consumers convenience and value with its large selection of fresh and nutritious pita sandwiches. Featuring a “no rules” menu that customizes every rolled pita to suit the individual tastes of its health conscious customers, Extreme Pita serves all pitas fresh or sautéed in water, not oil, right in front of the customer. Sandwich options range from tuna, steak and ham to vegetarian options, including falafel and hummus, among others.

According to Olson, Extreme Pita’s fresh and healthy menu is keeping the burgeoning franchise ahead of the competition, emphasizing that while the down economy has forced some consumers to reduce their frequency of eating out, others are simply looking for more healthful and cost-conscious options.

“The current economic climate presents a great opportunity for us, as consumers are constantly making trade-offs and looking for value when it comes to their dining options,” she added. “While many consumers are downgrading from casual dining to QSR, they prefer not to compromise their choice in food. Good economy or bad, customers want to enjoy foods they crave without sacrificing freshness, nutritional value and taste.”

Extreme Pita was co-founded by Alex and Mark Rechichi in 1997. Their desire was to provide a product that would compete against traditional fast food concepts. Right from the start their idea was simple – sell fresh and healthy food. After a great deal of research and experimenting, Extreme Pita became the answer to this quest. Today the company boasts more than 235 locations in North America and is experiencing a double digit growth rate. For more information on Extreme Pita, visit www.extremepita.com.

Over the past year, the Canadian franchisor and operator of more than 275 restaurants in the United States and Canada under the brand names Extreme Pita, Mucho Burrito and Pureblendz, opened 46 new restaurants throughout North America in 2009 and plans to open more than 100 additional restaurants in 2010 worldwide.

Extreme Brandz also has plans to expand internationally and will look to grow in the Middle East, Asia and Eastern Europe in 2010 and over the next five years.

“The current economic climate presents a great growth opportunity for Extreme Brandz, as consumers are constantly making trade-offs and looking for value when it comes to their dining options,” said Alex Rechichi, Co-Founder and CEO of Extreme Brandz. “While many consumers are downgrading from casual dining to QSR, they prefer not to compromise their choice in food. Good economy or bad, customers want to enjoy foods they crave without sacrificing freshness, nutritional value and taste.”

“International markets offer attractive demographics for Extreme Brandz, with young, affluent, increasingly well-educated and aspirational consumers looking for new products and experiences. “Extreme Brandz has the perfect opportunity to work with a proven franchisor and enhance a franchise network that is poised for aggressive growth in many international markets,” said Mark Cunningham EVP International Operations & Business Development of Extreme Brandz.

Extreme Pita

Continuing to offer consumers convenience and value with its large selection of fresh and nutritious pita sandwiches, Extreme Pita opened 28 restaurants throughout Canada and seven throughout the United States in 2009. Company plans call for opening an additional 40 locations throughout Canada and 15 throughout the United States in 2010.

Featuring a “no rules” menu that customizes every rolled pita to suit the individual tastes of its health conscious customers, Extreme Pita serves all pitas fresh or sauteed in water, not oil, right in front of the customer. Sandwich options range from chicken, tuna, steak and ham to vegetarian options, including falafel and hummus, among others. www.extremepita.com

Mucho Burrito

Mucho Burrito, offering fresh and authentic Mexican food in a contemporary and casual setting, opened 11 restaurants throughout Canada in 2009 and plans to open 25 new locations in 2010. Company plans also call for breaking into the U.S. marketplace, with two restaurants in the Seattle area in January.

Described as “Mucho food with Mucho quality,” Mucho Burrito also features a “no rules” menu. Enhanced by the scent of spices and seasonings, roasted vegetables and charbroiled and braised meats, each meal is made to order in front of customers with authentic recipes and fresh ingredients made daily. Customers can choose from a variety of menu selections including hand-rolled burritos, tacos and quesadillas, as well as nacho plates, salads and a selection of custom “Johnny Mucho” sauces. www.muchoburrito.com

Purblendz

Purblendz, offering “All Natural - Pure Smoothies”. Purblendz opened 6 locations throughout Canada and the United States in 2009 as a clip on to Extreme Pita locations. The company will be opening in 2010 Purblendz stand-alone locations as Kiosk’s and in-line stores. www.purblendz.com

“We credit the current success of our stores to our customers’ loyalty and our family of dedicated, hard-working franchisees,” added Rechichi. “We look forward to building upon our success in the coming year and beyond, feeding consumer appetites and answering the call for healthful quick serve alternatives.”

For more information about Extreme Brandz North America please contact Sean Black EVP Franchise Development at seanb@extremebrandz.com

For International Franchise interest please contact Mark Cunningham EVP International Operations & Business Development at mcunningham@extremebrandz.com

About Extreme Brandz

A privately held company based in Mississauga, Ontario, Extreme Brandz is the franchisor and operator of more than 275 restaurants in the United States and Canada under the brand names Extreme Pita, Mucho Burrito and Pureblendz. The company’s primary objective is to set a new bar in quick, fresh and healthy dining, and maintain an “ahead of the curve” philosophy towards reshaping the landscape of the QSR marketplace. For more information about Extreme Brandz, visit www.extremebrandz.com.

Extreme Pita opened their newest location in Lavaltrie, Québec on Thursday, October 28th 2009! This is the first Extreme Pita restaurant located with a gas station in Québec. Congratulations Nathalie to you and your team on a successful opening!!!

Extreme Pita opened its newest location in St. Cloud, MN located in the food court of Crossroads Center at 4101 West Division Street.   Extreme Pita introduces its new smoothie concept, Purblendz, made with 100% pure fruit.

He had just worked out, he was hungry and he needed to eat — quickly.

Palm didn’t want to undue the calorie-burning work he’d just done in the gym, by downing fast food and fries.

He wanted something tasty, healthy and fast.

Many readers have likely experienced the same scenario.

Soon after that particular day, he learned from a franchise consultant about the fresh and healthy fast food chain, Extreme Pita, and considered opening one himself.

“It was one of the first times where [my wife Kathie] said ‘that’s a good idea’,” Jon recalled this week, when a Mariner reporter stopped by the Norwell eatery.

The Plymouth couple went for it, and Extreme Pita opened at 400 Washington St. back in February.

Kathie Palm said the restaurant has enjoyed success in its first year, selling hundreds of pitas in varieties including Grilled Chicken, Rustic Italian, Philly Cheese Steak and Falafel.

“[It’s been] awesome,” Kathie said. “People love it. Because it’s healthy, and fast and fresh. We have a lot of regular customers, a lot of people come in at least once a day.”

Though filling, Kathie said the pitas are not too heavy. The ingredients used are grilled, she added, but no grease or oil is used in the process.

Kathie said her own experience may serve as proof in the proverbial pita-pudding.

Eating many of the pitas for lunch and dinner since the restaurant opened in the winter, Kathie said she’s lost 35 pounds herself. Another factor, she joked, could be the 85-hour weeks she’s been putting in at the new business.

The caloric amounts of all the food they serve are posted on large, colorful signs in the store.

They also do catering, bringing pitas, salads and sides to your door.

The restaurant is open from 10 a.m. – 9 p.m. Monday through Saturday, and from 11 a.m. – 8 p.m. on Sundays.

For more information, call 781 659-PITA.