Feisal Ramjee knows a thing or two about business. At the age of 33, he not only owns the first Extreme Pita to come to Washington, but also the franchise rights to all future stores within the state. His first shop opened its doors to the Bothell community this past May.
With a degree in business and the experience of having owned four local franchises for a well-known sandwich shop, Ramjee jumped at the opportunity to introduce Extreme Pita to Washington. The Canadian-based company has some 230 stores in Canada and 30 in the U.S.
Ramjee hopes to grow that number over the next five years.
“I ate at an Extreme Pita during a trip to Canada and I was taken aback by the quality of the food and the overall concept,” he explained. “I knew right away that this was a product I could stand behind.”
Extreme Pita offers pita-style sandwiches with a variety of meats, sauces and fresh vegetables. The menu includes chef-inspired recipes, custom orders and vegetarian options including the falafel pita. The cooks use separate sides of the grill for meat and vegetables. Extreme Pita also includes fresh salads, flat baked pitas and soup. The price point ranges from $5 to $8.
“I think what is so great about Extreme Pita is that there is something on the menu for everyone whether you’re a meat lover or vegetarian,” he explained, pointing out that all vegetables are sauteed on the grill with water, not oil, for a healthier take on a quick and easy meal. “The best part is that it’s healthy.”
As the franchise holder for Washington, Ramjee views this business venture as an opportunity to grow a quality product while helping others find success in the industry.
“My goal is to find potential franchise owners who are willing to put in the hard work and reap the benefits of having ownership in a business,” he said. “I want to help others learn this business and secure a good future.”
Despite the uncertain economy, Ramjee remains confident in the growth of Extreme Pita in Washington.
“I get amazing feedback from the customers who walk through our doors,” he said, noting that the Bothell location turned a profit after only the third day of being open. “People are looking for something a little different, that is both affordable and healthy. They find it when they come in here.”
Bellevue Reporter Staff Writer Lindsay Larin can be reached at email@example.com or 425-453-4602.