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Home / Franchise /MARKETING SERVICESWord of Mouth is an effective and inexpensive form of advertising, but it's not meant to stand alone! We'll work with you using a variety of advertising techniques to make sure the Extreme Pita name and brand reaches your potential customers, builds awareness and reinforces the benefits of our products and services.The Right Concept People love fresh, new ideas, and almost everyone will try something at least once. Lucky for us, our customers can't resist us! And most of them are repeat customers, eating at an Extreme Pita regularly. We use advertising to continue to build awareness of the Extreme Pita brand and benefits. Media We make sure the Extreme Pita name is spread throughout all areas of the media using tactics that include: in-store promotions, coupon placements, press releases, outdoor advertisements (such as transit ads and billboards), radio commercials, and other media vehicles. All of it is created with the target market in mind. We continually ask ourselves "What do they want?" We also ensure that all ads are targeted specifically to build awareness of the Extreme Pita brand and its benefits. Marketing your Store Marketing your store before it opens for business is an important part of your initial success. Everyone wants their store to be busy as soon as it opens but if the general public isn't aware of your opening, they won't be there! Marketing locally in the weeks prior to the grand opening is essential! Your business represents the single most important investment you'll ever make. Enhance your success through continuous local marketing that gets the Extreme Pita name out there! Please select one of the following to hear one of our radio commercials. Radio Ad #1 Radio Ad #2 Promotions  Give us your suggestions and feedback! Through you, we can ensure we're making our customers happy. Hey, you're the ones in the store communicating with customers on a daily basis. Who better to convey their needs than you!
When we implement a new promotional piece, you'll get the skinny on the proper procedures to make it a success and all the marketing tools to go along with it. The majority of promotions are intended to increase consumer awareness and proudly show off our fast, fresh and healthy products and services. In turn, these promotions will drive health-conscious consumers into your store.  We're happy to help any franchisee who takes the initiative and implements their own special, such as a Starving Student Special, Lunch or Dinner Specials, distributing coupons, running newspaper or radio advertisements, or developing a relationship with a local organization or business. Communication The lines of communication are always open between Extreme Pita franchisees and Head Office. Our semi-annual "Hot Off the Pita Press" newsletter provides information and updates including tips to increasing sales, introducing new franchisees, training, operations, equipment, design, a note from the president and new promotions. An Extreme Discussion Board lets franchisees comment on the newsletter, tell us what's on their minds and tell other franchisees about new and fresh ideas. Franchisees are also kept up-to-date with regular Global Memos which inform and instruct franchisees on the correct procedures for implementing promotions; industry news; and what's on the horizon. Public Relations Pita loves PR! We strongly support and encourage community involvement. Franchisees who offer their goodwill to their communities see a huge return through smiles and sales! These promotions and partnerships with charities, community organizations and businesses are essential to making any business a success. Many of Extreme Pita franchisees currently sponsor local youth sports teams, offer student discounts, cater to business or personal functions, and support local heroes by offering Police Officers, Firefighters and other public servants a V.I.P. card. There are so many possibilities and the Extreme Pita's Head Office lends its support to new, creative and innovative ideas to get involved in the community. Legal Information |
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