PRESS RELEASES

November 2004 - Mississauga, ON

The Extreme Pita adds doug agency as AOR to its offering

The Extreme Pita announced the appointment of doug agency inc. Toronto, as its new agency of record for all national brand advertising and strategic development.

The selection of doug agency follows a request for proposals issued in August and agency reviews in September by The Extreme Pita.

"doug agency has a successful track record built on strategic branding and effective communication. We look forward to working with the doug team and their experience delivering success on upcoming brands," said Alex Rechichi, president and co-founder of The Extreme Pita.

"We're delighted to be partnering with The Extreme Pita as they are strong example of an emerging brand demonstrating incredible growth and making its mark in the high competitive QSR category. Our goal is put the stake in the ground with a motivating message to health-conscious fast food consumers," said Doug Robinson, president and chief creative officer of doug agency.

The Extreme Pita is a franchise that began operations in February 1997. Co-Founder's and owners Alex and Mark Rechichi have assembled a winning corporate team that continues to build the Extreme Pita at an industry leading double digit growth rate, making it one of the most successful franchise operations in North America. It is uniquely positioned in a niche between fast food outlets and healthy eating restaurants. The Extreme Pita offers its customers the convenience of providing fast healthy food while avoiding the expense and delays associated with waiter/waitress service. For franchising opportunities, visit ExtremePita.com or call 1-888-729-PITA (7482).

doug agency inc. is an advertising, communication, branding and design services company established in April 2002. It is devoted to providing outstanding creative solutions to clients who believe in the power of inventive thinking. Its client roster also includes Grolsch International, Sleeman Breweries, Clarica, York University, Budget Car and Truck Rental and Krups and was founded by Doug Robinson, former chairman and chief creative officer of Ammirati Puris, and past president of The Advertising & Design Club of Canada. For further information please visit: www.dougagency.com

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