PRESS RELEASES

January 2006 - Mississauga, ON.

The Extreme Pita ranked #233 in Entrepreneur magazine's 27th Annual Franchise 500!

The Extreme Pita Restaurants debuted in Entrepreneur magazines Annual Franchise 500, entering past the half way mark of being number one ranked at number 233!

"This is only the beginning," Alex Rechichi, President and Co-founder, commented. "Over the past eight years we have continuously invested our resources to grow the Extreme Pita brand at a steady rate, providing the necessary means for our franchisees to exceed in a very competitive business."

Extreme Pita offer franchisees a comprehensive four week training session with two weeks of in-store training, operational support with a field of Business Development Consultants, and effective marketing campaigns supported by the National Marketing Fund.

The Extreme Pita plans to open another 35 restaurants in Canada for 2006 and is quickly expanding in the United States opening locations in California, Arizona, Nevada, Texas, New England, Wisconsin and North Dakota.

The "Franchise 500" rankings are the most comprehensive franchise rankings in the world and consider many factors including financial strength and stability, growth rate, the size of the system and start-up costs.

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